Jackson’s Honest net worth is about $8 million to $26 million, based on its Shark Tank deal terms and its growth since, driven by Scott and Megan Reamer’s coconut oil-cooked snack line.
Jackson’s Honest: Quick Facts
| Company Value | $8 million to $26 million (estimated) |
| Founders | Scott and Megan Reamer |
| Founded | 2012 |
| Shark Tank Deal | $1.25 million for 15% equity from guest shark Rohan Oza (Season 9, 2017) |
| Retail Partners | Whole Foods, Sprouts, Natural Grocers, Publix |
Company History
The Reamers created Jackson’s Honest after their son Jackson developed serious health complications, including pancreatic issues that left him near death at age three; a high-fat diet ultimately helped his recovery, inspiring them to develop chips cooked in coconut oil rather than conventional inflammatory oils. They pitched the company on Season 9 of Shark Tank in 2017, seeking $1.25 million for 5% equity off a $25 million valuation, with 2016 sales of $10.1 million.
Most Sharks passed, but guest shark Rohan Oza invested $1.25 million for 15% equity. Following the loss of their son later that year, the Reamers rebranded the company as Jackson’s Chips in his memory. The company opened its own manufacturing facility in Muskego, Wisconsin, in 2021, signed a major deal with Whole Foods in 2022, and has since grown to more than $16 million in annual revenue.
Final Word
Jackson’s Honest’ financial story is really a story about persistence after loss — the Reamers kept building the company and expanding into major retailers even after the tragedy that gave the brand its name and purpose.
FAQs
What is Jackson’s Honest worth?
The company is estimated to be worth between $8 million and $26 million.
What deal did Jackson’s Honest get on Shark Tank?
Guest shark Rohan Oza invested $1.25 million for 15% equity in Season 9.
Why is the company called Jackson’s Honest?
It’s named after founders Scott and Megan Reamer’s son, Jackson, whose health struggles inspired the coconut oil-based recipes.
Where can you buy Jackson’s Honest chips?
They’re sold at major retailers including Whole Foods, Sprouts, and Publix.
