Nubrella’s estimated value is between $1 million and $2 million as of 2026. This figure is not officially confirmed since the company was privately held, and it now reflects patents and intellectual property rather than active sales. Founder Alan Kaufman passed away in November 2022, and the business has been inactive since then.
Nubrella Quick Facts
| Estimated Value | $1 million to $2 million |
| Founder | Alan Kaufman |
| Shark Tank Season | Season 1 |
| Ask | $200,000 for 25% equity |
| Deal Offered | $200,000 for 51% equity, joint offer from Daymond John and Kevin Harrington |
| Deal Closed? | No |
| Company Status | Inactive since November 2022 |
| Founder’s Personal Investment | Over $900,000 |
What Is Nubrella
Nubrella is a hands free umbrella that Alan Kaufman designed to sit on the shoulders using an internal support harness, so the wearer can carry bags or use a phone while staying dry. He pitched it on the first season of Shark Tank.
The Shark Tank Deal
Kaufman asked for $200,000 in exchange for 25 percent of the company. Daymond John and Kevin Harrington made a joint offer of $200,000 for 51 percent equity, and Kaufman accepted on air. The deal never closed after the show. This is common on Shark Tank, where on air agreements often fall apart during due diligence.
The Lawsuit Against Sony Pictures
Kaufman later filed a lawsuit against Sony Pictures and the show’s producers, claiming the company misrepresented the deal and failed to deliver the distribution support it had promised. The case settled for $20,000.
Sales and Revenue
Before the show, Kaufman had already sold around 3,000 units. Over the life of the product, from 2010 to 2022, the company sold an estimated 13,000 units across 86 countries. At its strongest point, annual revenue reached close to $1 million with profit margins between 60 and 65 percent. Around 2020, Kaufman rebranded the product as Canope and kept selling it through his own website and Amazon.
Why Nubrella Stopped Operating
Alan Kaufman passed away in November 2022. There was no succession plan, and the business shut down immediately after his death. No new units have been manufactured since. Some old stock may still show up on Amazon or eBay through third party sellers, but there is no active production or company behind the brand today.
What the Nubrella Valuation Is Based On Now
- Patents covering the hands free, shoulder mounted umbrella design
- The Nubrella and Canope brand names
- Residual recognition from the Shark Tank appearance
Solo founder ventures like this one often carry value that outlives the day to day business, similar to the pattern seen with Julius De Boer, who built his own security firm around a single skill set.
FAQs
Is Nubrella still in business?
No. The company stopped operating after founder Alan Kaufman died in November 2022.
Did Nubrella get a deal on Shark Tank?
The sharks offered $200,000 for 51 percent equity and Kaufman accepted on air, but the deal fell through after the show.
How much is Nubrella worth?
Estimates place its remaining value between $1 million and $2 million, based on patents rather than active sales.
Can you still buy a Nubrella umbrella?
Only through leftover stock on secondary marketplaces like Amazon or eBay. No new units are being made.
Who invented Nubrella?
Alan Kaufman, who invested more than $900,000 of his own money before appearing on Shark Tank.
